Some authors are skilled communicators, but never get around to writing their book because they don’t have the time (or experience) to articulate a clear positioning and then build a compelling story arc. Positioning is the “elevator pitch” for your book – it succinctly states the USP (Unique Selling Proposition) for your book. It must answer who the book is for, what problem the book will solve, how your book is different from others out there, and why you are the ideal person to write it. The story arc is the framework on which your book is built. It is more than an outline; it is the structure of your argument, the proper balance of exposition and anecdotes, the right dose of data and research, the dramatic flow from problem to solution. These are the essential services provided in book concepting. A book conceptor does not write the book (although that can come later); rather, she works alongside you to master the positioning and then build the story arc.
A great book conceptor works in partnership with the author to understand your mission and the scope of your message. A great book conceptor has deep experience crafting books that connect with readers, that resonate with their interests and needs, and that present an argument both logically and persuasively.
One of the most important elements of my job at Regnery was to ensure our books were properly conceived and positioned. Even before the writing begins, that is achieved by making sure the USP is powerful, the story arc is strong, the argument is clear and compelling, and the examples and data are convincing and immediately relatable. I have advised some of the most highly respected and high-profile authors in the country, helping ensure their books are built for maximum impact.